
“Protein shakes, biotin, collagen in my coffee, the $90 rosemary serum, the hair-skin-nails gummies, the medicated shampoo. Eight months of throwing money at my hair while it kept falling out. Nobody once said magnesium. Not my doctor, not the dermatologist, not TikTok. I've been on this for two months and the drain catcher is almost clean. My hairdresser noticed before I did.”

“My doctor ran a full panel. Iron, zinc, vitamin D, thyroid. Everything came back normal. She told me the hair loss was 'probably just stress' and to give it time. I gave it 9 months. Then I read that a standard magnesium blood test only measures about 1% of what's in your body. Your body strips it from everywhere else to keep that number looking fine. My hair was starving while my labs said I was perfectly healthy.”

“My nurse practitioner said hair loss on the shot is 'usually temporary' and my body would adjust. That was almost a year ago. I've been shedding every single day since. My ponytail needs an extra loop of the elastic. I can see scalp when I pull it back. Temporary? For who? I started this because I was out of options and tired of being lied to. Six weeks in and the shedding dropped by more than half.”

“I had magnesium glycinate on my nightstand for months. Didn't do a thing for my hair. Turns out that's ONE form that absorbs at a fraction of what your body needs — and on a GLP-1 stomach that slows everything down, most of it ran right through me. This has all 10 forms. Ten different absorption pathways. The difference was obvious within a month. The cheap bottle is in the trash.”

Frequently Asked Questions
THE SCIENCE
And why everything you've tried since the shot has failed.
GLP-1 medications don't just suppress your appetite. They shut off your appetite for a very specific category of food. Nuts. Seeds. Beans. Leafy greens. The heavy, filling foods your stomach won't take anymore.
Those are the exact foods that carry magnesium.
48% of American women were already low on magnesium before starting the shot. A 2025 study of GLP-1 users found magnesium among the five nutrients with the largest shortfalls. Then the shot killed the appetite for the foods that carried whatever was left.
Your body runs on magnesium for more than 300 processes. When it runs short, it makes a choice: keep the heart beating, keep the muscles firing, or grow your hair. Hair is the most expendable tissue you own. It gets cut first.
WHY NOVERLY
The one mineral the entire shelf was missing.
What's in it
Magnesium doesn’t work alone. It needs B6 to get into your cells. It needs D3 to regulate properly — and D3 needs K2, or you’re only doing half the job. It needs folate and B12 in their methylated forms, because a large share of women can’t efficiently convert the synthetic kind. Most magnesium supplements ignore all of this and sell you the mineral by itself.
The shot suppresses her appetite so aggressively that the first foods she drops are the heavy, filling ones — nuts, seeds, beans, leafy greens. Those are the exact foods that carry magnesium. She replaces them with a protein shake and some crackers. She doesn't notice. She's losing weight. Everyone says she looks amazing. Her follicles have already started running out.
Without enough magnesium, her body does what every body does in a shortage. It sends what's left to survival: heart rhythm, muscle contraction, nerve signalling. Hair is the most expendable tissue she owns — the body doesn't need it to keep her alive. The follicle loses the mineral that powers the growth phase. It drops into rest. Two hundred hairs a day start letting go. She sees it in the drain first. Then the brush. Then the pillow.
Protein. Biotin. Collagen. Hair vitamins. Rosemary oil. The $90 serum everyone on TikTok swears by. She's tried every single one and she's still shedding. Her ponytail is half what it was. She can see scalp under the bathroom light. Her doctor says her labs are fine. The forums say eat more protein. She starts to think she has to choose: the weight or her hair. She doesn't know that none of them is magnesium, and none of them ever was.
What the research shows
What happens when the foods that carry it drop out of your diet.
Better sleep. More energy in the morning. The magnesium is going back in. Hair changes take longer — but the mineral has to be there before the follicle can restart.
Less hair in the drain. Less on the brush. Less on the pillow. She stops dreading washing it. The follicles that were in the resting phase are getting fed again.
Baby hairs along the part and the hairline. The ponytail starts to feel different in her hand — heavier. The elastic doesn't need the extra loop. Her hairdresser notices before she does. Same scale number. Same shot. She just put back the mineral.
The cumulative effect. The follicles have been running at full capacity for two months. Hair shedding is a fraction of what it was. Thickness is visibly returning. She can wear her hair down without thinking about it. D3 and B12 are doing their own work — energy, mood, the 3am wakeups. She kept the shot. She kept her hair.
Sources: NHANES (CDC) · Costello et al., Biomarkers for Assessing Magnesium Status · STEP 1 trial sub-analysis · European Review bioavailability study
Empty the bottle. If your hair isn't changing, we'll refund you. No forms. No hoops. Just email support@noverly.shop. You've already spent hundreds on biotin, collagen, hair vitamins, serums and shampoos that did nothing. We're not adding to the pile. If this doesn't work for your hair, you don't pay.

Reviews
“I'm on Mounjaro and my hair started coming out at month 3. By month 5 my ponytail was half what it was. I tried protein at 120 grams a day. Biotin. Collagen peptides. The rosemary oil. A $90 hair serum from TikTok. Nothing. Then I read that nobody in my entire supplement stack was giving me magnesium — and the one bottle I had was oxide, the one that absorbs at 4%. Two months on this and my drain catcher is almost clean. My hairdresser asked what I changed.”

“My doctor told me my magnesium was fine. Iron fine. Zinc fine. Thyroid fine. 'Just give it time.' I gave it 9 months. My hair didn't come back. Then I found out a standard blood test only sees about 1% of the magnesium in your body. Your body robs your bones and your hair to keep that 1% looking perfect. I was deficient the entire time and my labs were smiling at me. Three weeks on this and the shedding slowed down. Week 6, baby hairs along my part.”

“Temporary. That's what everyone said. My nurse. The Mounjaro forum. My sister. 'Your body will adjust.' It's been 11 months. I'm still pulling handfuls out of the shower drain every morning. I can see my scalp under the bathroom light. I stopped wearing my hair down. I stopped going to my hairdresser because I couldn't handle the look on her face. This was my last try. Six weeks in and the shedding is half what it was. I can see baby hairs. I cried in the bathroom — the good kind.”

“I've been taking magnesium glycinate from Amazon for over a year. Sleep improved. Hair kept falling out. Turns out I was taking ONE form out of ten, and the form most people take has an absorption rate that's almost nothing on a stomach that barely moves food anymore. This has all ten. The difference was obvious by week 4 — less hair in the brush, less on my pillow, less clogging the drain. The $12 bottle of glycinate is in the trash.”

“I added up what I spent on my hair since starting the shot. $35/month on biotin gummies. $45 on Nutrafol. $90 on the peptide serum. $40 on collagen. $160 on a red light cap I used twice. Over $300 a month on things that addressed everything except the one mineral my follicles actually need. This is $49.99 and it's the only one that puts back what the shot took. I wish I'd found it 8 months ago.”

“I almost scrolled past this because every hair supplement says the same thing. But this one didn't promise miracles — it explained WHY my hair was falling out in a way nobody else had. The shot killed my appetite for the foods that carry magnesium. My body sent what was left to my heart and muscles. My hair got cut off the list. Every fact I verified myself. I gave it 8 weeks because of the guarantee. I'm on my third bottle. My ponytail is thickening. My part is narrower.”

“I was seriously considering stopping the shot. I've lost 67 pounds. My A1C is normal for the first time in 8 years. But my hair — I used to have the thickest, most beautiful hair. It was the one thing about myself I loved. I didn't want to choose between my health and my hair. This let me keep both. The shot stays. The hair is coming back. 4 stars because the capsule is a little big, but I take it with food and it's fine.”

“My doctor prescribed the shot, monitors my bloodwork, and never once mentioned magnesium. Not when I told her about the hair loss. Not when I asked about supplements. She said 'take biotin and eat more protein.' I was doing both. I only found out about magnesium because I was up at midnight scrolling Reddit and someone posted about the 1% blood test. I wish my doctor had said something 7 months ago before I spent a fortune on things that can't fix a mineral deficiency.”

“I eat clean. Organic. High protein. I told myself there's no way I'm deficient in anything. Then I actually looked at what I was eating since starting the shot. Protein shakes. Chicken. Greek yogurt. Crackers when I can stomach it. Zero nuts, zero seeds, zero leafy greens — the GLP-1 stomach can't handle any of it. Those were the foods carrying my magnesium. I didn't eat unhealthy. I just stopped eating the foods that matter. This put back the one thing my diet is now structurally missing.”

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Individual results vary.